Camp Alvernia · Pool leadership
Alongside my marketing work at camp, I supervised 12 lifeguards across four pools serving 600+ campers. I developed swim curriculum, gave staff feedback, and helped families track campers’ progress.
Summers 2025–2026CREATIVE MARKETING PORTFOLIO / UNIVERSITY OF ILLINOIS
Amelia
McMahon.
I’m a marketing student focused on brand and digital marketing, with interests in music, fashion, sports, and beauty.
STORYTELLING ✦ CONSUMER INSIGHTS ✦ SOCIAL STRATEGY ✦ MERCHANDISING ✦ LIVE EXPERIENCES ✦
LONG ISLAND → UIUC / MARKETING · CLASS OF 202801 / ABOUT ME
Hi, I’m Amelia.
I’m a Marketing major at the University of Illinois Urbana-Champaign with minors in International Business and Media. I’m interested in brand and digital marketing, especially in the music industry.
My passion for music marketing began when I was 15 and Harry Styles’ Harry’s House was coming out. I fell in love with how intentional the campaign was, and I knew that if I ever had the opportunity, that’s the kind of work I wanted to do. That interest has grown into a love for understanding an audience and finding creative ways to tell a story.
I love combining creativity with data and finding the balance between visuals and strategy. As Alpha Gamma Delta’s VP of Marketing, I get to put that into practice with my team through social content, recruitment, and merchandise. I’m also passionate about fashion, sports, beauty, and photography, so I’m excited to bring that same approach to different kinds of brands.
When I’m not working on a project, I’m usually at a concert, knitting, or swimming. If you’re interested in collaborating, feel free to explore my work or get in touch!
02 / PROJECTS
Selected projects.
Open a project to see my role, process, and results.
IN PROGRESS / FALL 2026
Current projects.
What I’m working on now, from apparel sales to live music and an Etsy shop.
No current projects in this category.
Outside the projects.
Music & sports on campus
Outside of classes and marketing projects, I’m part of Star Course, Women’s Glee Club, and Illini Club Swim. I love going to concerts, singing, and finding time to swim.
Earlier research & coursework
AMA · Website research
Surveyed 25+ members on website usability, career resources, events, and mobile access, then presented recommendations to the marketing committee.
Spring 2025ADM · Business 101 capstone
Contributed to stakeholder analysis and a team proposal for an AI-enabled mental health resource platform.
Fall 202403 / SKILLS & CERTIFICATIONS
Skills & certificates.
These are the tools I use across content, research, and campaign planning.
Content & visual storytelling
Canva · CapCut · Adobe Lightroom · Final Cut Pro · Photography · Short-form video
IN PRACTICE / Chapter recruitment films, social videos, and Camp Alvernia content.
Research & analysis
Qualtrics · SPSS · Tableau · Microsoft Excel · Consumer insights
IN PRACTICE / The Scratching Post survey analysis and Holyscreen segment research.
Campaigns & collaboration
Metricool · PowerPoint · Content planning · Client communication · Team leadership
IN PRACTICE / Seven-director Alpha Gam team, content planning, and apparel client coordination.
SEO Essentials with Semrush
Semrush Academy certificate of achievement.
Certificate expires September 28, 2027View the certificateFundamentals of Marketing Analytics
Certificate of achievement for successful completion.
Certificate expires October 6, 2027View the certificateGet in touch.
I’m looking for opportunities in brand and digital marketing, especially in music, fashion, sports, and beauty.